Eight in ten Americans who recently used AI spent nothing on AI software last month
Core finding
Among Americans who used AI tools in their work or personal life in the past month, more than eight-in-ten (83%) say they spent nothing on AI-powered software, apps, or subscriptions during that period, according to a Verasight survey conducted July 30 to Aug. 4, 2025.
Spending above zero is rare and small: 8% spent $10 to $29, 5% spent less than $10, and just 4% paid $30 or more.
Topline distribution
Eight in ten Americans who recently used AI spent nothing on AI software last month.
In the past 30 days, about how much money did you personally spend on AI‑powered software, apps, or subscriptions (including add‑ons to services you already pay for)?
n = 993 · Jul 30 – Aug 4, 2025 · MoE ±3.8%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Jul 30 – Aug 4, 2025 |
| Base (unweighted) | 993 |
| Margin of error | ±3.8% |
| Module | AI Adoption Survey July 2025 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-monthly-ai-july.tiiny.co
In the past 30 days, about how much money did you personally spend on AI‑powered software, apps, or subscriptions (including add‑ons to services you already pay for)?
Cite this question
AI Adoption Survey July 2025, fielded July 30-August 4, 2025, N=993 US adults age 18+, +/- 3.8%.