# Almost everyone says surveys matter to society

Canonical page: https://data.verasight.io/ai/almost-everyone-says-surveys-matter-to-society/

> Indexed question in AI & Tech.

## Reading

Americans see surveys as important to society, though most stop short of the strongest endorsement. Four-in-ten U.S. adults (40%) think surveys are somewhat important for society, and 34% go further, to very important, according to a May 2024 Verasight survey.

An additional 15% say surveys are extremely important, while roughly one-in-ten think they are not very (9%) or not at all (2%) important.

## Topline

How important do you think surveys are for society?

Almost everyone says surveys matter to society.

Net findings combine adjacent response options from the same scale.

- Somewhat important: 40.4%
- Very important: 33.9%
- Extremely important: 15.0%
- Not very important: 8.7%
- Not at all important: 2.0%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-05-22 → 2024-05-24
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: Verasight AAPOR Omnibus Survey #2024-054
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-aapor-2024.tiiny.co#importance-of-surveys-for-society](https://verasight-aapor-2024.tiiny.co#importance-of-surveys-for-society)

## Citation

Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://verasight-aapor-2024.tiiny.co#importance-of-surveys-for-society](https://verasight-aapor-2024.tiiny.co#importance-of-surveys-for-society)