Report · AI & Tech

Among prediction-market users, sports is the top thing they bet on

Reading

Sports betting towers over everything else prediction-market users put money on: 57% of Americans who use these platforms say they bet on sports, according to a March 2026 Verasight survey. No other topic comes close.

Betting on US politics (27%) and crypto (26%) is about half as widespread among users, with the economy (21%), elections (20%), pop culture (19%), earnings (17%), and tech (17%) clustered behind. About one-in-ten users bet on global politics or on none of these topics (10% each).

Topline

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Selected responses

Among prediction-market users, sports is the top thing they bet on.

Which topics do you bet on when you use prediction markets?

  • Sports 57.0%
  • US Politics 27.3%
  • Crypto 25.8%
  • The Economy 20.8%
  • Elections 20.0%
  • Pop Culture 19.2%
  • Earnings 17.2%
  • Tech 16.8%
  • Global Politics 10.4%
  • None of the above 9.8%
  • Other (please specify): 1.4%

2026 · base n 145 · +/- 8.9%

Module 1: Technology, Finance, & Media

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2026-03-06 → 2026-03-16
Base (unweighted)
145
Margin of error
+/- 8.9%
Module
Module 1: Technology, Finance, & Media

Source

Citation

Verasight Client Omnibus Survey #2026-044, fielded March 6-16, 2026, N=145 US adults age 18+, +/- 8.9%.

https://reports.verasight.io/r/omnibus-2026-044#q-1-12

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.