Most Americans feel able to spot AI-generated content

Jul 30 – Aug 4, 2025 · n = 1,509 · MoE ±3.1%Source report ↗

Core finding

In a Verasight survey of 1,509 U.S. adults conducted July 30 to Aug. 4, 2025, 57% of Americans said they were at least somewhat confident they could tell whether content like text, images, or video was generated by AI. This includes 41% who said somewhat confident and 16% who said very confident.

About a third said they were not confident (34%), with 21% who said not very confident and 12% who said not at all confident. Another 10% said they were not sure.

Topline scale

57% of Americans are confident they can spot AI-generated content.

How confident are you that you can tell whether content (text, images, or video) was generated by AI?

Somewhat confident
40.9%
Not very confident
21.3%
Very confident
15.7%
Not at all confident
12.4%
Not sure
9.7%

n = 1,509 · Jul 30 – Aug 4, 2025 · MoE ±3.1%

Net findings combine adjacent response options from the same scale.
ModeVerasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
PopulationUS adults age 18+
Field datesJul 30 – Aug 4, 2025
Base (unweighted)1,509
Margin of error±3.1%
ModuleAI Adoption Survey July 2025
SponsorVerasight
Weight variableweight
Weighting targetsage, race/ethnicity, sex, income, education, region, metropolitan status

Sources

  1. 01

    How confident are you that you can tell whether content (text, images, or video) was generated by AI?

    verasight-monthly-ai-july.tiiny.co

Cite this question

AI Adoption Survey July 2025, fielded July 30-August 4, 2025, N=1,509 US adults age 18+, +/- 3.1%.