E-cigarettes top the list of products Americans would ban from TV ads
Core finding
In a Verasight survey of 1,000 U.S. adults conducted March 6-16, 2026, 58% say e-cigarettes should be forbidden from advertising on television and digital streaming services, more than any of the other industries asked about.
Nicotine pouches (48%) and cannabis products containing THC (47%) run close behind, with online sportsbooks (39%), online prediction markets (36%), and cannabis products without THC (35%) in a middle tier. Alcoholic beverages (31%) and GLP-1 weight-loss drugs (28%) draw the least support for an ad ban, and about one-in-five Americans (22%) would not forbid any of these industries.
Selected responses
E-cigarettes top the list of products Americans would ban from TV ads.
Which of the following industries, if any, should also be forbidden from advertising their products on television and digital streaming services?
n = 1,000 · Mar 6–16, 2026 · MoE ±3.4%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Mar 6–16, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.4% |
| Module | Module 1: Technology, Finance, & Media |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/omnibus-2026-044
Which of the following industries, if any, should also be forbidden from advertising their products on television and digital streaming services?
Cite this question
Verasight Client Omnibus Survey #2026-044, fielded March 6-16, 2026, N=1,000 US adults age 18+, +/- 3.4%.