Report · AI & Tech

Facebook lacks personal-data trust from six-in-ten Americans

Reading

In a Verasight survey of 1,519 U.S. adults conducted Sept. 3 to 8, 2025, 59% of Americans disagreed that they trust Facebook to handle their personal data responsibly. Including 34% who strongly disagree and 25% who somewhat disagree.

About one in five agreed that they trust Facebook (20%), with 15% who somewhat agree and 5% who strongly agree. Another 21% were neutral or unsure, with 18% who neither agree nor disagree and 3% who said they do not know.

Topline

response scale

Topline scale

59% of Americans do not trust Facebook with their personal data.

Please indicate how much you agree or disagree with the following statement: "I trust Facebook to handle my personal data responsibly."

  • Strongly disagree 34.3%
  • Somewhat disagree 24.7%
  • Neither agree nor disagree 17.9%
  • Somewhat agree 14.9%
  • Strongly agree 5.3%
  • Don't know/not sure 2.8%

2025 · base n 1,519 · +/- 3.3%

AI Adoption Survey August 2025

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-09-03 → 2025-09-08
Base (unweighted)
1,519
Margin of error
+/- 3.3%
Module
AI Adoption Survey August 2025

Source

  • 01
    Facebook lacks personal-data trust from six-in-ten Americansreports.verasight.io/reports/ai-adoption-survey-august-2025

Citation

AI Adoption Survey August 2025, fielded September 3-8, 2025, N=1,519 United States adults, +/- 3.3%.

https://reports.verasight.io/reports/ai-adoption-survey-august-2025#please-indicate-how-much-you-agree-or-disagree-with-the-following-statement-i-trust-facebook-to-handle-my-personal-data-responsibly

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
AAPOR transparency standards.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.