Report · AI & Tech

Faster claims approval is what Americans want most from health insurers

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When it comes to what a health insurance company can do for its members besides lowering costs, speed sits at the top of Americans' list: 44% count faster approval of claims and treatments among the most important ways to add value, according to a Verasight survey conducted March 6-16, 2026.

Nearly as many (41%) cite a large network of doctors and hospitals, while about a third (32%) want accurate cost estimates for procedures and 31% want the need for referrals eliminated. Smaller shares point to help understanding and using their health plan (26%), knowledgeable and empathetic customer service (24%), incentives or rewards for various activities (22%), help finding a new provider (13%), proactive outreach to navigate the health care system (11%), or something else (4%).

Topline

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Selected responses

Faster claims approval is what Americans want most from health insurers.

Besides lowering costs, what are the most important things a health insurance company can do to add value for its members? (Select up to three)

  • Approve claims and treatments faster 44.5%
  • Have a large network of doctors and hospitals 40.7%
  • Provide accurate cost estimates for procedures 32.2%
  • Eliminate the need for referrals 30.6%
  • Help me better understand my health plan and how to use it 25.8%
  • Have knowledgeable and empathetic customer service representatives 23.8%
  • Offer incentives/rewards for various activities 22.4%
  • Help me find a new provider when I need one 13.4%
  • Proactively reach out to help me navigate the health care system 11.1%
  • Other 4.2%

2026 · base n 1,000 · +/- 3.4%

Module 1: Technology, Finance, & Media

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2026-03-06 → 2026-03-16
Base (unweighted)
1,000
Margin of error
+/- 3.4%
Module
Module 1: Technology, Finance, & Media

Source

Citation

Verasight Client Omnibus Survey #2026-044, fielded March 6-16, 2026, N=1,000 US adults age 18+, +/- 3.4%.

https://reports.verasight.io/r/omnibus-2026-044#q-1-6

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.