# Faster claims approval is what Americans want most from health insurers

Canonical page: https://data.verasight.io/ai/faster-claims-approval-is-what-americans-want-most-from-health-insurers/

> Indexed question in AI & Tech.

## Reading

When it comes to what a health insurance company can do for its members besides lowering costs, speed sits at the top of Americans' list: 44% count faster approval of claims and treatments among the most important ways to add value, according to a Verasight survey conducted March 6-16, 2026.

Nearly as many (41%) cite a large network of doctors and hospitals, while about a third (32%) want accurate cost estimates for procedures and 31% want the need for referrals eliminated. Smaller shares point to help understanding and using their health plan (26%), knowledgeable and empathetic customer service (24%), incentives or rewards for various activities (22%), help finding a new provider (13%), proactive outreach to navigate the health care system (11%), or something else (4%).

## Topline

Besides lowering costs, what are the most important things a health insurance company can do to add value for its members? (Select up to three)

Faster claims approval is what Americans want most from health insurers.

Respondents could select more than one option, so shares may sum to more than 100%.

- Approve claims and treatments faster: 44.5%
- Have a large network of doctors and hospitals: 40.7%
- Provide accurate cost estimates for procedures: 32.2%
- Eliminate the need for referrals: 30.6%
- Help me better understand my health plan and how to use it: 25.8%
- Have knowledgeable and empathetic customer service representatives: 23.8%
- Offer incentives/rewards for various activities: 22.4%
- Help me find a new provider when I need one: 13.4%
- Proactively reach out to help me navigate the health care system: 11.1%
- Other: 4.2%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2026-03-06 → 2026-03-16
- Base (unweighted): 1,000
- Margin of error: +/- 3.4%
- Module: Module 1: Technology, Finance, & Media
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/omnibus-2026-044#q-1-6](https://reports.verasight.io/r/omnibus-2026-044#q-1-6)

## Citation

Verasight Client Omnibus Survey #2026-044, fielded March 6-16, 2026, N=1,000 US adults age 18+, +/- 3.4%.

Canonical question URL: [https://reports.verasight.io/r/omnibus-2026-044#q-1-6](https://reports.verasight.io/r/omnibus-2026-044#q-1-6)