Few Americans paid for digital health or wellness products in the past year
Core finding
A November 2025 Verasight survey finds about seven-in-ten U.S. adults (69%) say they did not pay out of pocket for any digital health or wellness product or service in the past year.
More than a quarter (27%) say they did, and 4% are not sure.
Topline distribution
Few Americans paid for digital health or wellness products in the past year.
In the past year, have you paid for any digital health or wellness product or service out-of-pocket?
n = 1,000 · Nov 14–20, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Nov 14–20, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | Module 3 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/verasight-apha-2025
In the past year, have you paid for any digital health or wellness product or service out-of-pocket?
Cite this question
Verasight APHA Omnibus Survey #2025-148, fielded November 14-20, 2025, N=1,000 US adults age 18+, +/- 3.2%.