How people use digital tools and think about privacy
Core finding
Digital tools were already part of ordinary adult life, while survey privacy concern was present but not dominant.
Roughly 72% said they had used Zoom, and 65% said they used apps like Twitter daily. About 47% were not at all worried that survey answers are kept private, while 39% were at least somewhat worried.
Zoom use was widespread
Roughly 72% of adults said they had used Zoom. About 26% said they had not, and 2% were not sure.
The result makes Zoom a mainstream behavior, not a narrow technology niche.
Headline
72% of adults said they had used Zoom.
n = 1,163 · May 28 – Jun 1, 2022 · MoE ±3.0%
Daily social-media use was common
About 65% of adults said they used apps like Twitter daily. Roughly 11% used them once or twice a week.
Nonuse was still visible. About 19% said they did not use apps like Twitter.
Topline
65% said they used apps like Twitter daily.
n = 1,163 · May 28 – Jun 1, 2022 · MoE ±3.0%
Survey privacy concern remained mixed
Roughly 47% were not at all worried that their survey answers are kept private. About 19% were somewhat worried, 15% were slightly worried, 11% were extremely worried, and 9% were very worried.
Respondents also largely said they gave their own views in the survey. About 87% selected "all your own true views," while 8% selected "mostly your own views."
Stacked breakdown
47% were not at all worried about survey-answer privacy.
n = 1,163 · May 28 – Jun 1, 2022 · MoE ±3.0%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 28 – Jun 1, 2022 |
| Base (unweighted) | 1,163 |
| Margin of error | ±3.0% |
| Module | 2022 Verasight National AAPOR Omnibus Survey |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- aapor-omnibus-2022.verasight.io
Have you ever used Zoom?
- aapor-omnibus-2022.verasight.io
How frequently do you use social media apps like Twitter?
- aapor-omnibus-2022.verasight.io
How worried or not are you that your answers to survey questions are kept private?
- aapor-omnibus-2022.verasight.io
Some people have been answering surveys playing a role, rather than giving their own true views.During this survey did you give..
Cite this topic
2022 Verasight National AAPOR Omnibus Survey, fielded May 28-June 1, 2022, N=1,163 US adults age 18+, +/- 3.0%.