# Instagram reaches about seven in ten Americans

Canonical page: https://data.verasight.io/ai/instagram-reaches-about-seven-in-ten-americans/

> Indexed question in AI & Tech.

## Reading

Instagram's audience in the United States includes most of the adult public. In a Verasight survey conducted July 30-Aug. 4, 2025, 69% of U.S. adults say they use the website or app.

That leaves 31% who say they do not.

## Topline

Please indicate whether or not you ever use the following websites or apps. Item: Instagram

Instagram reaches about seven in ten Americans.

- Yes, use this: 69.0%
- No, don’t use this: 31.0%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2025-07-30 → 2025-08-04
- Base (unweighted): 1,509
- Margin of error: +/- 3.1%
- Module: AI Adoption Survey July 2025
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-monthly-ai-july.tiiny.co](https://verasight-monthly-ai-july.tiiny.co)

## Citation

AI Adoption Survey July 2025, fielded July 30-August 4, 2025, N=1,509 US adults age 18+, +/- 3.1%.

Canonical question URL: [https://verasight-monthly-ai-july.tiiny.co](https://verasight-monthly-ai-july.tiiny.co)