Many Americans don't follow any public figures or teams on social media
Core finding
More than a third of Americans (37%) say they do not follow any celebrities, sports teams, or political figures and institutions on social media, according to a September 2023 Verasight survey of 2,000 U.S. adults.
A celebrity (34%) and a sports team (34%) are the most widely followed, ahead of the President (22%). Fewer follow their governor or a government agency (15% each), their member of Congress (13%), or their Senators (12%).
Selected responses
Many Americans don't follow any public figures or teams on social media.
Which of these do you follow on social media?
n = 2,000 · Sep 7–13, 2023 · MoE ±2.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Sep 7–13, 2023 |
| Base (unweighted) | 2,000 |
| Margin of error | ±2.3% |
| Module | 2023 APSA Omnibus Survey #2023-071 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-apsa-2023.tiiny.co
Which of these do you follow on social media?
Cite this question
2023 APSA Omnibus Survey #2023-071, fielded September 7-13, 2023, N=2,000 United States adults, +/- 2.3%.