# Many people take surveys simply because they enjoy it

Canonical page: https://data.verasight.io/ai/many-people-take-surveys-simply-because-they-enjoy-it/

> Indexed question in AI & Tech.

## Reading

Enjoyment outranks even the money. A Verasight survey conducted May 22-24, 2024, finds that most Americans (57%) say they take part because they like to do surveys.

Nearly half (49%) also point to the incentive, and 27% say the topic was interesting. Smaller shares say it wasn't too long (17%) or had good visual design (10%), and 2% cite something else.

## Topline

What made you decide to do this survey?

Many people take surveys simply because they enjoy it.

Respondents could select more than one option, so shares may sum to more than 100%.

- I like to do surveys: 57.2%
- The incentive: 48.5%
- I thought the topic was interesting: 27.0%
- It wasn’t too long: 16.9%
- Good visual design: 9.6%
- Other: 1.8%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-05-22 → 2024-05-24
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: Verasight AAPOR Omnibus Survey #2024-054
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-aapor-2024.tiiny.co#motivations-for-participating-in-surveys](https://verasight-aapor-2024.tiiny.co#motivations-for-participating-in-surveys)

## Citation

Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://verasight-aapor-2024.tiiny.co#motivations-for-participating-in-surveys](https://verasight-aapor-2024.tiiny.co#motivations-for-participating-in-surveys)