More than half always turn to search engines to find information online
Core finding
When Americans look for information online, search engines are the tool of habit: 52% say they always use one like Google or Bing, and another 35% often do, according to a Verasight survey conducted July 30-Aug. 4, 2025.
A smaller share (10%) use one sometimes, and just 2% each say they rarely or never do.
Topline distribution
More than half always turn to search engines to find information online.
When you are looking for information online, how often do you use each of the following tools? Item: A search engine like Google or Bing
n = 1,509 · Jul 30 – Aug 4, 2025 · MoE ±3.1%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Jul 30 – Aug 4, 2025 |
| Base (unweighted) | 1,509 |
| Margin of error | ±3.1% |
| Module | AI Adoption Survey July 2025 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-monthly-ai-july.tiiny.co
- A search engine like Google or Bing
Cite this question
AI Adoption Survey July 2025, fielded July 30-August 4, 2025, N=1,509 US adults age 18+, +/- 3.1%.