Report · AI & Tech
Most Americans like a survey incentive that adds a charity donation
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An incentive that pays in full by prepaid card and adds a small charity donation on top is an easy sell, a May 2024 Verasight survey finds. Nine-in-ten Americans (90%) say that offer would interest them, including 34% who say it would become their preferred incentive offer.
A majority (56%) say it would be one they would likely choose, and just 10% say the offer would not interest them.
Topline
Topline distribution
Most Americans like a survey incentive that adds a charity donation.
If you were to receive a survey invitation with an incentive/reward that gave you 100% of your incentive payment via a prepaid Visa card and then also gave 5% of the incentive value to a charity of your choice, would that incentive offer interest you?
- It would be one I would likely choose 56.1%
- It would become my preferred incentive offer 33.7%
- It would not interest me 10.2%
Verasight AAPOR Omnibus Survey #2024-054
View sourceMethodology
Full methodology- Mode
- Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Field dates
- 2024-05-22 → 2024-05-24
- Base (unweighted)
- 1,000
- Margin of error
- +/- 3.3%
- Module
- Verasight AAPOR Omnibus Survey #2024-054
Source
Citation
Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.