# Most Americans like a survey incentive that adds a charity donation

Canonical page: https://data.verasight.io/ai/most-americans-like-a-survey-incentive-that-adds-a-charity-donation/

> Indexed question in AI & Tech.

## Reading

An incentive that pays in full by prepaid card and adds a small charity donation on top is an easy sell, a May 2024 Verasight survey finds. Nine-in-ten Americans (90%) say that offer would interest them, including 34% who say it would become their preferred incentive offer.

A majority (56%) say it would be one they would likely choose, and just 10% say the offer would not interest them.

## Topline

If you were to receive a survey invitation with an incentive/reward that gave you 100% of your incentive payment via a prepaid Visa card and then also gave 5% of the incentive value to a charity of your choice, would that incentive offer interest you?

Most Americans like a survey incentive that adds a charity donation.

- It would be one I would likely choose: 56.1%
- It would become my preferred incentive offer: 33.7%
- It would not interest me: 10.2%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-05-22 → 2024-05-24
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: Verasight AAPOR Omnibus Survey #2024-054
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-aapor-2024.tiiny.co#incentives-for-survey-participation](https://verasight-aapor-2024.tiiny.co#incentives-for-survey-participation)

## Citation

Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://verasight-aapor-2024.tiiny.co#incentives-for-survey-participation](https://verasight-aapor-2024.tiiny.co#incentives-for-survey-participation)