# Most say social media needs a mix of short and long form content

Canonical page: https://data.verasight.io/ai/most-say-social-media-needs-a-mix-of-short-and-long-form-content/

> Indexed question in AI & Tech.

## Reading

On social media's embrace of TikTok-style clips, 31% of Americans say platforms should use a mix of both short-form and long-form content, more than back any single alternative, according to an April 2024 Verasight survey of 1,000 U.S. adults.

The rest sort into two camps, and the critical one is bigger. The two answers calling short-form content not beneficial draw 37% of Americans combined, including 18% who think platforms should use long-form content instead; the two favorable answers draw 32% combined, including 12% who call short-form beneficial without reservation.

## Topline

Do you think that social media copying TikTok’s short form content is beneficial to both 1) Creativity for content creators in cultural fields (art, music…), and 2) The understanding of politics for the youth?

Most say social media needs a mix of short and long form content.

- A mix of short- and long-form content: 30.6%
- Short-form content has benefits with drawbacks: 20.5%
- Short-form content is not beneficial: 19.3%
- Long-form content instead: 17.6%
- Short-form content is beneficial: 12.0%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2024-04-10 → 2024-04-15
- Base (unweighted): 1,000
- Margin of error: +/- 3.5%
- Module: 2
- Sponsor: Verasight
- Weight variable: module-specific weights: weight_m1 for module 1, weight_m2 for module 2
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-mpsa-2024.tiiny.co#impact-of-short-form-content-on-creativity-and-political-understanding](https://verasight-mpsa-2024.tiiny.co#impact-of-short-form-content-on-creativity-and-political-understanding)

## Citation

Verasight MPSA Omnibus Survey #2024-037, fielded April 10-15, 2024, N=1,000 US adults age 18+, +/- 3.5%.

Canonical question URL: [https://verasight-mpsa-2024.tiiny.co#impact-of-short-form-content-on-creativity-and-political-understanding](https://verasight-mpsa-2024.tiiny.co#impact-of-short-form-content-on-creativity-and-political-understanding)