Seven-in-ten Americans say they fully understand hashtags
Core finding
In a Verasight survey of 1,000 U.S. adults conducted June 25 to 30, 2025, 69% of Americans gave the highest rating for understanding what a hashtag is.
Another 14% chose the next-highest rating, while 10% chose the middle rating.
Topline distribution
69% of Americans gave the highest rating for understanding what a hashtag is.
I understand what a hashtag is.
n = 1,000 · Jun 25–30, 2025 · MoE ±3.8%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Jun 25–30, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.8% |
| Module | ICA Conference Omnibus Survey #2025-058 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-ica-2025.tiiny.co
I understand what a hashtag is.
Cite this question
ICA Conference Omnibus Survey #2025-058, fielded June 25-30, 2025, N=1,000 US adults age 18+, +/- 3.8%.