Clear labels for AI-generated content have broad support
Core finding
In a Verasight survey of 1,509 U.S. adults conducted July 30 to Aug. 4, 2025, 71% of Americans favored requiring clear labels when content has been generated or heavily modified by AI. This includes 50% who strongly favor and 21% who somewhat favor.
Few Americans opposed the labels (6%), with 3% who somewhat oppose and 3% who strongly oppose. Another 23% were neutral or unsure, with 15% who neither favor nor oppose and 8% who said they are not sure.
Topline scale
71% of Americans favor requiring labels on AI-generated content.
Do you favor or oppose requiring clear labels when content has been generated or heavily modified by AI?
n = 1,509 · Jul 30 – Aug 4, 2025 · MoE ±3.1%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Jul 30 – Aug 4, 2025 |
| Base (unweighted) | 1,509 |
| Margin of error | ±3.1% |
| Module | AI Adoption Survey July 2025 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-monthly-ai-july.tiiny.co
Do you favor or oppose requiring clear labels when content has been generated or heavily modified by AI?
Cite this question
AI Adoption Survey July 2025, fielded July 30-August 4, 2025, N=1,509 US adults age 18+, +/- 3.1%.