Report · AI & Tech

Three-quarters of Americans are concerned about online tracking

Reading

In a Verasight survey of 1,000 U.S. adults conducted March 6 to 16, 2026, 75% of Americans said they were concerned about their online activities being tracked. Including 28% who strongly agree, 23% who agree, and 24% who slightly agree.

About one in ten said they were not concerned (10%), with 5% who disagree, 4% who slightly disagree, and 1% who strongly disagree. Another 14% were neutral.

Topline

response scale

Topline scale

75% of Americans are concerned about online tracking.

I am concerned about my online activities being tracked.

  • Strongly agree 28.0%
  • Slightly agree 24.3%
  • Agree 22.8%
  • Neither agree nor disagree 14.4%
  • Disagree 5.2%
  • Slightly disagree 3.9%
  • Strongly disagree 1.3%

2026 · base n 1,000 · +/- 3.4%

Module 1: Technology, Finance, & Media

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2026-03-06 → 2026-03-16
Base (unweighted)
1,000
Margin of error
+/- 3.4%
Module
Module 1: Technology, Finance, & Media

Source

Citation

Verasight Client Omnibus Survey #2026-044, fielded March 6-16, 2026, N=1,000 US adults age 18+, +/- 3.4%.

https://reports.verasight.io/reports/omnibus-2026-044#q-1-27

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
AAPOR transparency standards.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.