Three-quarters of Americans are concerned about online tracking
Core finding
In a Verasight survey of 1,000 U.S. adults conducted March 6 to 16, 2026, 75% of Americans said they were concerned about their online activities being tracked. This includes 28% who strongly agree, 23% who agree, and 24% who slightly agree.
About one in ten said they were not concerned (10%), with 5% who disagree, 4% who slightly disagree, and 1% who strongly disagree. Another 14% were neutral.
Topline scale
75% of Americans are concerned about online tracking.
I am concerned about my online activities being tracked.
n = 1,000 · Mar 6–16, 2026 · MoE ±3.4%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Mar 6–16, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.4% |
| Module | Module 1: Technology, Finance, & Media |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/omnibus-2026-044
I am concerned about my online activities being tracked.
Cite this question
Verasight Client Omnibus Survey #2026-044, fielded March 6-16, 2026, N=1,000 US adults age 18+, +/- 3.4%.