# Three-quarters of Americans are concerned about online tracking

Canonical page: https://data.verasight.io/ai/three-quarters-of-americans-are-concerned-about-online-tracking/

> Indexed question in AI & Tech.

## Reading

In a Verasight survey of 1,000 U.S. adults conducted March 6 to 16, 2026, 75% of Americans said they were concerned about their online activities being tracked. This includes 28% who strongly agree, 23% who agree, and 24% who slightly agree.

About one in ten said they were not concerned (10%), with 5% who disagree, 4% who slightly disagree, and 1% who strongly disagree. Another 14% were neutral.

## Topline

I am concerned about my online activities being tracked.

75% of Americans are concerned about online tracking.

Net findings combine adjacent response options from the same scale.

- Strongly agree: 28.0%
- Slightly agree: 24.3%
- Agree: 22.8%
- Neither agree nor disagree: 14.4%
- Disagree: 5.2%
- Slightly disagree: 3.9%
- Strongly disagree: 1.3%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2026-03-06 → 2026-03-16
- Base (unweighted): 1,000
- Margin of error: +/- 3.4%
- Module: Module 1: Technology, Finance, & Media
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/omnibus-2026-044#q-1-25](https://reports.verasight.io/r/omnibus-2026-044#q-1-25)

## Citation

Verasight Client Omnibus Survey #2026-044, fielded March 6-16, 2026, N=1,000 US adults age 18+, +/- 3.4%.

Canonical question URL: [https://reports.verasight.io/r/omnibus-2026-044#q-1-25](https://reports.verasight.io/r/omnibus-2026-044#q-1-25)