What people want from AI search summaries
Core finding
AI summaries are already familiar in practice. About 44% say they saw an AI-generated summary on every or almost every search in the past week.
But that does not mean users simply want them always on. About 28% would turn them off for some searches, 22% would turn them off for all searches, and 25% are not sure.
AI summaries are a frequent search layer
About 44% say they saw an AI-generated summary on every or almost every search during the previous week.
Another 17% saw one on about half of searches and 18% saw one on a few searches, leaving 22% who did not see one in the past week.
Stacked breakdown
44% saw AI summaries on every or almost every search in the past week.
n = 1,509 · Jul 30 – Aug 4, 2025 · MoE ±3.1%
Many would use an off switch
If Google allowed users to turn AI summaries off, 25% would keep them on for all searches.
A larger combined group, about 50%, would turn them off for some or all searches.
Stacked breakdown
50% would turn AI summaries off for some or all searches.
n = 1,509 · Jul 30 – Aug 4, 2025 · MoE ±3.1%
Publisher traffic is not top of mind for most
Asked about AI search decreasing traffic to original websites, 53% say they have not thought much about it.
Concern and non-concern are close among the rest: 24% are concerned and 23% are not concerned.
Stacked breakdown
53% have not thought much about AI search reducing traffic to original websites.
n = 1,509 · Jul 30 – Aug 4, 2025 · MoE ±3.1%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Jul 30 – Aug 4, 2025 |
| Base (unweighted) | 1,509 |
| Margin of error | ±3.1% |
| Module | AI Adoption Survey July 2025 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-monthly-ai-july.tiiny.co
In the past 7 days, about how often did you see an AI‑generated summary (sometimes labeled ‘AI Overview’) at the top of the results for a query on a search engine?
Cite this topic
AI Adoption Survey July 2025, fielded July 30-August 4, 2025, N=1,509 US adults age 18+, +/- 3.1%.