Report · Culture

Nearly half of Americans turn to ethnic media for news or politics at least sometimes

Reading

Nearly half of Americans turn to ethnic media for news or political information at least sometimes, combining the 29% who do so sometimes and 17% who tune in very often, according to an April 2025 Verasight survey.

Roughly one-in-five turn to it rarely (19%), a similar share never do (19%), and 16% aren't sure or don't know what ethnic media is.

Topline

single choice

Topline distribution

Nearly half of Americans turn to ethnic media for news or politics at least sometimes.

How often do you consume ethnic media (e.g., newspapers, television, radio, or online content produced by and for your specific ethnic or language community) for news or political information?

  • Sometimes 29.2%
  • Never 18.8%
  • Rarely 18.6%
  • Very often 17.3%
  • Not sure/Don't know what ethnic media is 16.1%

2025 · base n 1,000 · +/- 3.5%

policy

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-04-09 → 2025-04-15
Base (unweighted)
1,000
Margin of error
+/- 3.5%
Module
policy

Source

Citation

Verasight MPSA Omnibus Survey #2025-026, fielded April 9-15, 2025, N=1,000 US adults age 18+, +/- 3.5%.

https://verasight-mpsa-2025.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.