Nearly half of Americans turn to ethnic media for news or politics at least sometimes
Core finding
Nearly half of Americans turn to ethnic media for news or political information at least sometimes, combining the 29% who do so sometimes and 17% who tune in very often, according to an April 2025 Verasight survey.
Roughly one-in-five turn to it rarely (19%), a similar share never do (19%), and 16% aren't sure or don't know what ethnic media is.
Topline distribution
Nearly half of Americans turn to ethnic media for news or politics at least sometimes.
How often do you consume ethnic media (e.g., newspapers, television, radio, or online content produced by and for your specific ethnic or language community) for news or political information?
n = 1,000 · Apr 9–15, 2025 · MoE ±3.5%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Apr 9–15, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.5% |
| Module | policy |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-mpsa-2025.tiiny.co
How often do you consume ethnic media (e.g., newspapers, television, radio, or online content produced by and for your specific ethnic or language community) for news or political information?
Cite this question
Verasight MPSA Omnibus Survey #2025-026, fielded April 9-15, 2025, N=1,000 US adults age 18+, +/- 3.5%.