# Nearly half of Americans turn to ethnic media for news or politics at least sometimes

Canonical page: https://data.verasight.io/culture/46-of-americans-turn-to-ethnic-media-for-news-or-politics-at-least-sometimes/

> Indexed question in Culture.

## Reading

Nearly half of Americans turn to ethnic media for news or political information at least sometimes, combining the 29% who do so sometimes and 17% who tune in very often, according to an April 2025 Verasight survey.

Roughly one-in-five turn to it rarely (19%), a similar share never do (19%), and 16% aren't sure or don't know what ethnic media is.

## Topline

How often do you consume ethnic media (e.g., newspapers, television, radio, or online content produced by and for your specific ethnic or language community) for news or political information?

Nearly half of Americans turn to ethnic media for news or politics at least sometimes.

- Sometimes: 29.2%
- Never: 18.8%
- Rarely: 18.6%
- Very often: 17.3%
- Not sure/Don't know what ethnic media is: 16.1%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2025-04-09 → 2025-04-15
- Base (unweighted): 1,000
- Margin of error: +/- 3.5%
- Module: policy
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-mpsa-2025.tiiny.co#frequency-of-consuming-ethnic-media](https://verasight-mpsa-2025.tiiny.co#frequency-of-consuming-ethnic-media)

## Citation

Verasight MPSA Omnibus Survey #2025-026, fielded April 9-15, 2025, N=1,000 US adults age 18+, +/- 3.5%.

Canonical question URL: [https://verasight-mpsa-2025.tiiny.co#frequency-of-consuming-ethnic-media](https://verasight-mpsa-2025.tiiny.co#frequency-of-consuming-ethnic-media)