# A slim majority would try a Halloween "Jack-O-Latte" from Starbucks

Canonical page: https://data.verasight.io/culture/a-slim-majority-would-try-a-halloween-jack-o-latte-from-starbucks/

> Indexed question in Culture.

## Reading

Offered a Halloween "Jack-O-Latte" from Starbucks, a slim majority of Americans (54%) say they would try it, according to a September 2025 Verasight survey.

The other 46% would rather not.

## Topline

Starbucks is considering introducing a new fall themed drink. Which of the following would you be most likely and least likely to try? - Jack-O-Latte: A Halloween-inspired pumpkin spice drink with a hint of chocolate, whipped cream “pumpkin top,” and orange sugar crystals. Playful, seasonal, and a little spooky.

A slim majority would try a Halloween "Jack-O-Latte" from Starbucks.

- Most likely to try: 53.9%
- Least likely to try: 46.1%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-09-03 → 2025-09-08
- Base (unweighted): 507
- Margin of error: +/- 5.7%
- Module: AI Adoption Survey August 2025
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/august-ai-survey-2025#preferences-for-fall-themed-starbucks-drink](https://reports.verasight.io/r/august-ai-survey-2025#preferences-for-fall-themed-starbucks-drink)

## Citation

AI Adoption Survey August 2025, fielded September 3-8, 2025, N=507 United States adults, +/- 5.7%.

Canonical question URL: [https://reports.verasight.io/r/august-ai-survey-2025#preferences-for-fall-themed-starbucks-drink](https://reports.verasight.io/r/august-ai-survey-2025#preferences-for-fall-themed-starbucks-drink)