A third follow an influencer who posts almost entirely about news and politics
Core finding
Verasight surveyed 1,000 U.S. adults from September 25 to 30, 2026. 32.2% of Americans follow at least one influencer who almost always posts about news, politics or social issues. Another 30.9% don't use social media or follow people they don't know.
Another 27.8% follow an influencer who mostly posts about other topics, and 17.7% follow influencers but none who post about news or politics.
Selected responses
A third follow an influencer who posts almost entirely about news and politics.
Please select the all of the statement below that describe the type of content you see from influencers you follow
n = 1,000 · Sep 25–30, 2026 · MoE ±3.4%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Sep 25–30, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.4% |
| Module | Technology, Security, and Global Affairs |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/2026-153-apsa-omnibus-report
Please select the all of the statement below that describe the type of content you see from influencers you follow
Cite this question
APSA Omnibus Survey #2026-153, fielded September 25-30, 2026, N=1,000 US adults age 18+, +/- 3.4%.