Report · Culture

A third of Americans don't follow influencers at all

Reading

One-in-three Americans (33%) say they don't use social media or follow anyone they don't know in real life, according to a July 2025 Verasight survey.

The rest split three ways: 25% of Americans follow at least one influencer who mostly posts about nonpolitical things but occasionally talks about news or politics, 23% follow one who almost always posts about news, political, or social issues, and 19% follow influencers but none who bring up those topics.

Topline

single choice

Topline distribution

A third of Americans don't follow influencers at all.

Please the statement below that describes the type of content you see from influencers you follow.

  • I do not use social media or follow people that I don’t know in real life. 33.1%
  • I follow at least one influencer who mostly posts about nonpolitical things but occasionally talks about news or politic 24.8%
  • I follow at least one influencer who almost always posts about news or political or social issues. 23.1%
  • I follow at least one influencer, but I do not follow any influencers who talk about news or political or social issues. 19.0%

2025 · base n 1,000 · +/- 3.1%

EPOVB Conference Omnibus Survey #2025-059

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-07-14 → 2025-07-24
Base (unweighted)
1,000
Margin of error
+/- 3.1%
Module
EPOVB Conference Omnibus Survey #2025-059

Source

Citation

EPOVB Conference Omnibus Survey #2025-059, fielded July 14-24, 2025, N=1,000 US adults age 18+, +/- 3.1%.

https://verasight-epovb.tiiny.co

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.