# A third of Americans don't follow influencers at all

Canonical page: https://data.verasight.io/culture/a-third-of-americans-dont-follow-influencers-at-all/

> Indexed question in Culture.

## Reading

One-in-three Americans (33%) say they don't use social media or follow anyone they don't know in real life, according to a July 2025 Verasight survey.

The rest split three ways: 25% of Americans follow at least one influencer who mostly posts about nonpolitical things but occasionally talks about news or politics, 23% follow one who almost always posts about news, political, or social issues, and 19% follow influencers but none who bring up those topics.

## Topline

Please the statement below that describes the type of content you see from influencers you follow.

A third of Americans don't follow influencers at all.

- I do not use social media or follow people that I don’t know in real life.: 33.1%
- I follow at least one influencer who mostly posts about nonpolitical things but occasionally talks about news or politic: 24.8%
- I follow at least one influencer who almost always posts about news or political or social issues.: 23.1%
- I follow at least one influencer, but I do not follow any influencers who talk about news or political or social issues.: 19.0%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2025-07-14 → 2025-07-24
- Base (unweighted): 1,000
- Margin of error: +/- 3.1%
- Module: EPOVB Conference Omnibus Survey #2025-059
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-epovb.tiiny.co#content-types-posted-by-followed-influencers](https://verasight-epovb.tiiny.co#content-types-posted-by-followed-influencers)

## Citation

EPOVB Conference Omnibus Survey #2025-059, fielded July 14-24, 2025, N=1,000 US adults age 18+, +/- 3.1%.

Canonical question URL: [https://verasight-epovb.tiiny.co#content-types-posted-by-followed-influencers](https://verasight-epovb.tiiny.co#content-types-posted-by-followed-influencers)