Views on identity labels and language
Overview
About 52% of adults selected neither Latinx nor country of origin when asked which label they prefer. Roughly 39% selected country of origin, and 9% selected Latinx.
Awareness of Latine was limited. About 68% said they had not heard of the term, while 32% said they had.
Topline
52% selected neither Latinx nor country of origin.
Do you prefer to be labeled as Latinx or by your country of origin?
- Neither 52.4%
- Country of origin 38.9%
- Latinx 8.7%
2022 Verasight National AAPOR Omnibus Survey
View source dataNeither label was the most selected answer
About 52% selected neither Latinx nor country of origin as their preferred label. Country of origin was selected by 39%.
Latinx was the least selected of the three offered answers. Roughly 9% of adults selected it.
Headline
68% said they had not heard of Latine.
Have you heard of the term Latine?
2022 Verasight National AAPOR Omnibus Survey
View source dataMost adults had not heard of Latine
About 68% of adults said they had not heard of the term Latine. Roughly 32% said they had heard of it.
That result keeps the label-preference finding in context: familiarity with the related term was limited.
Topline
25% selected completely feminine, and 25% selected completely masculine.
Would you consider yourself to be...
- Completely Feminine 25.4%
- Completely Masculine 24.8%
- Mostly Masculine 18.6%
- Mostly Feminine 16.8%
- Slightly Masculine 8.1%
- Slightly Feminine 6.2%
2022 Verasight National AAPOR Omnibus Survey
View source dataGender self-description was split across endpoints
The largest gender self-description responses were close. About 25% selected completely feminine, and 25% selected completely masculine.
Middle categories were smaller: 19% selected mostly masculine, 17% selected mostly feminine, 8% selected slightly masculine, and 6% selected slightly feminine.
Methodology
Full methodology- Mode
- Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population
- US adults age 18+
- Field dates
- 2022-05-28 → 2022-06-01
- Base (unweighted)
- 1,163
- Margin of error
- +/- 3.0%
- Module
- 2022 Verasight National AAPOR Omnibus Survey
- Sponsor
- Verasight
- Weight variable
- weight
- Weighting targets
- age, race/ethnicity, sex, income, education, region, metropolitan status
Sources
[3]- 01Do you prefer to be labeled as Latinx or by your country of origin?Anchors the topic in label preference.aapor-omnibus-2022.verasight.io
- 02Have you heard of the term Latine?Adds awareness of another identity term.aapor-omnibus-2022.verasight.io
- 03Would you consider yourself to be...Adds a separate gender self-description measure.aapor-omnibus-2022.verasight.io
Citation
2022 Verasight National AAPOR Omnibus Survey, fielded May 28-June 1, 2022, N=1,163 US adults age 18+, +/- 3.0%.
https://aapor-omnibus-2022.verasight.io#latinx-label-perception-among-hispanics