Views on identity labels and language
Core finding
About 52% of adults selected neither Latinx nor country of origin when asked which label they prefer. Roughly 39% selected country of origin, and 9% selected Latinx.
Awareness of Latine was limited. About 68% said they had not heard of the term, while 32% said they had.
Neither label was the most selected answer
About 52% selected neither Latinx nor country of origin as their preferred label. Country of origin was selected by 39%.
Latinx was the least selected of the three offered answers. Roughly 9% of adults selected it.
Topline
52% selected neither Latinx nor country of origin.
n = 1,163 · May 28 – Jun 1, 2022 · MoE ±3.0%
Most adults had not heard of Latine
About 68% of adults said they had not heard of the term Latine. Roughly 32% said they had heard of it.
That result keeps the label-preference finding in context: familiarity with the related term was limited.
Headline
68% said they had not heard of Latine.
n = 1,163 · May 28 – Jun 1, 2022 · MoE ±3.0%
Gender self-description was split across endpoints
The largest gender self-description responses were close. About 25% selected completely feminine, and 25% selected completely masculine.
Middle categories were smaller: 19% selected mostly masculine, 17% selected mostly feminine, 8% selected slightly masculine, and 6% selected slightly feminine.
Topline
25% selected completely feminine, and 25% selected completely masculine.
n = 1,163 · May 28 – Jun 1, 2022 · MoE ±3.0%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 28 – Jun 1, 2022 |
| Base (unweighted) | 1,163 |
| Margin of error | ±3.0% |
| Module | 2022 Verasight National AAPOR Omnibus Survey |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- aapor-omnibus-2022.verasight.io
Do you prefer to be labeled as Latinx or by your country of origin?
- aapor-omnibus-2022.verasight.io
Have you heard of the term Latine?
- aapor-omnibus-2022.verasight.io
Would you consider yourself to be...
Cite this topic
2022 Verasight National AAPOR Omnibus Survey, fielded May 28-June 1, 2022, N=1,163 US adults age 18+, +/- 3.0%.