# Views on identity labels and language

Canonical page: https://data.verasight.io/culture/adults-views-on-identity-labels-and-language/
Published: 2026-05-06

> Featured topic in Culture.

About 52% selected neither Latinx nor country-of-origin labeling, while 68% said they had not heard of the term Latine.

## Overview: Identity labels

About 52% of adults selected neither Latinx nor country of origin when asked which label they prefer. Roughly 39% selected country of origin, and 9% selected Latinx.

Awareness of Latine was limited. About 68% said they had not heard of the term, while 32% said they had.

## Neither label was the most selected answer

About 52% selected neither Latinx nor country of origin as their preferred label. Country of origin was selected by 39%.

Latinx was the least selected of the three offered answers. Roughly 9% of adults selected it.

## Most adults had not heard of Latine

About 68% of adults said they had not heard of the term Latine. Roughly 32% said they had heard of it.

That result keeps the label-preference finding in context: familiarity with the related term was limited.

## Gender self-description was split across endpoints

The largest gender self-description responses were close. About 25% selected completely feminine, and 25% selected completely masculine.

Middle categories were smaller: 19% selected mostly masculine, 17% selected mostly feminine, 8% selected slightly masculine, and 6% selected slightly feminine.

## Supporting evidence

### 52% selected neither Latinx nor country of origin.

Question: Do you prefer to be labeled as Latinx or by your country of origin?

Note: Anchors the topic in label preference.

Topline:

- Neither: 52.4%
- Country of origin: 38.9%
- Latinx: 8.7%

### 68% said they had not heard of Latine.

Question: Have you heard of the term Latine?

Note: Adds awareness of another identity term.

Topline:

- No: 68.1%
- Yes: 31.9%

### 25% selected completely feminine, and 25% selected completely masculine.

Question: Would you consider yourself to be...

Note: Adds a separate gender self-description measure.

Topline:

- Completely Feminine: 25.4%
- Completely Masculine: 24.8%
- Mostly Masculine: 18.6%
- Mostly Feminine: 16.8%
- Slightly Masculine: 8.1%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2022-05-28 → 2022-06-01
- Base (unweighted): 1,163
- Margin of error: +/- 3.0%
- Module: 2022 Verasight National AAPOR Omnibus Survey
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Sources

- [Do you prefer to be labeled as Latinx or by your country of origin?](https://aapor-omnibus-2022.verasight.io#latinx-label-perception-among-hispanics): aapor-omnibus-2022.verasight.io: Anchors the topic in label preference.
- [Have you heard of the term Latine?](https://aapor-omnibus-2022.verasight.io#knowledge-about-latine-term): aapor-omnibus-2022.verasight.io: Adds awareness of another identity term.
- [Would you consider yourself to be...](https://aapor-omnibus-2022.verasight.io#masculinefeminine-traits): aapor-omnibus-2022.verasight.io: Adds a separate gender self-description measure.

## Citation

2022 Verasight National AAPOR Omnibus Survey, fielded May 28-June 1, 2022, N=1,163 US adults age 18+, +/- 3.0%.

Canonical question URL: [https://aapor-omnibus-2022.verasight.io#latinx-label-perception-among-hispanics](https://aapor-omnibus-2022.verasight.io#latinx-label-perception-among-hispanics)