Report · Culture

American identity feels under serious threat to nearly half of Americans

Reading

In a Verasight survey of 1,000 U.S. adults conducted April 10 to 15, 2024, 46% of Americans said American identity is under serious threat right now. Including 26% who said it is under threat a great deal and 20% who said a lot.

Another 30% said American identity is somewhat under threat, while one in four said it is not much or not at all under threat (24%), with 14% who said not much and 10% who said not at all.

Topline

response scale

Topline scale

46% of Americans say American identity is under serious threat right now.

What’s your impression, How much do you feel American identity is under threat right now?

  • Somewhat 30.0%
  • A great deal 25.8%
  • A lot 19.9%
  • Not much 14.2%
  • Not at all 10.1%

2024 · base n 1,000 · +/- 3.5%

2

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2024-04-10 → 2024-04-15
Base (unweighted)
1,000
Margin of error
+/- 3.5%
Module
2

Source

  • 01
    American identity feels under serious threat to nearly half of Americansreports.verasight.io/reports/verasight-mpsa-omnibus-survey-2024-037

Citation

Verasight MPSA Omnibus Survey #2024-037, fielded April 10-15, 2024, N=1,000 US adults age 18+, +/- 3.5%.

https://reports.verasight.io/reports/verasight-mpsa-omnibus-survey-2024-037#what-s-your-impression-how-much-do-you-feel-american-identity-is-under-threat-right-now

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
AAPOR transparency standards.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.