Report · Culture

Americans are split on whether media reflects their racial experiences

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Nearly half of Americans (47%) neither agree nor disagree that media portrayals of their race or ethnicity reflect the diversity and complexity of their experiences, according to a Verasight survey conducted Aug. 20-25, 2025. Those who take a side divide almost evenly.

About a quarter (26%) agree, including 5% who strongly agree, while 27% disagree, including 10% who strongly disagree.

Topline

response scale

Topline scale

Americans are split on whether media reflects their racial experiences.

Please indicate the extent to which you agree or disagree with the following statement: Media portrayals of my race/ethnicity reflect the diversity and complexity of my experiences.

  • Neither Agree nor Disagree 47.2%
  • Agree 20.5%
  • Disagree 17.1%
  • Strongly Disagree 10.1%
  • Strongly Agree 5.1%

2025 · base n 1,000 · +/- 3.1%

ASA Omnibus Survey

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-08-20 → 2025-08-25
Base (unweighted)
1,000
Margin of error
+/- 3.1%
Module
ASA Omnibus Survey

Source

Citation

ASA Omnibus Survey, fielded August 20-25, 2025, N=1,000 United States adults, +/- 3.1%.

https://reports.verasight.io/r/asa-2025

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.