Report · Culture

Americans see Starbucks as pricier than other coffee chains

Reading

Three-quarters of Americans who have heard of Starbucks (75%) think its prices are higher than at other national coffee chains, including 35% who say they are much higher, a September 2025 Verasight survey finds.

About one-in-six (16%) say the prices are about the same, and 8% are not sure. Almost no one thinks Starbucks charges less: just 1% say its prices are somewhat or much lower.

Topline

single choice

Topline distribution

Americans see Starbucks as pricier than other coffee chains.

Compared with other national coffee chains, do you think Starbuck's prices are...

  • Somewhat higher 39.9%
  • Much higher 35.2%
  • About the same 15.8%
  • Don't know/not sure 8.0%
  • Somewhat lower 0.8%
  • Much lower 0.4%

2025 · base n 1,391 · +/- 3.3%

AI Adoption Survey August 2025

View source

Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-09-03 → 2025-09-08
Base (unweighted)
1,391
Margin of error
+/- 3.3%
Module
AI Adoption Survey August 2025

Source

Citation

AI Adoption Survey August 2025, fielded September 3-8, 2025, N=1,391 United States adults, +/- 3.3%.

https://reports.verasight.io/r/august-ai-survey-2025

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.