# Americans see Starbucks as pricier than other coffee chains

Canonical page: https://data.verasight.io/culture/americans-see-starbucks-as-pricier-than-other-coffee-chains/

> Indexed question in Culture.

## Reading

Three-quarters of Americans who have heard of Starbucks (75%) think its prices are higher than at other national coffee chains, including 35% who say they are much higher, a September 2025 Verasight survey finds.

About one-in-six (16%) say the prices are about the same, and 8% are not sure. Almost no one thinks Starbucks charges less: just 1% say its prices are somewhat or much lower.

## Topline

Compared with other national coffee chains, do you think Starbuck's prices are...

Americans see Starbucks as pricier than other coffee chains.

- Somewhat higher: 39.9%
- Much higher: 35.2%
- About the same: 15.8%
- Don't know/not sure: 8.0%
- Somewhat lower: 0.8%
- Much lower: 0.4%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-09-03 → 2025-09-08
- Base (unweighted): 1,391
- Margin of error: +/- 3.3%
- Module: AI Adoption Survey August 2025
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/august-ai-survey-2025#perception-of-starbucks-prices](https://reports.verasight.io/r/august-ai-survey-2025#perception-of-starbucks-prices)

## Citation

AI Adoption Survey August 2025, fielded September 3-8, 2025, N=1,391 United States adults, +/- 3.3%.

Canonical question URL: [https://reports.verasight.io/r/august-ai-survey-2025#perception-of-starbucks-prices](https://reports.verasight.io/r/august-ai-survey-2025#perception-of-starbucks-prices)