# Americans spend more of their daily social media time on Facebook than anywhere else

Canonical page: https://data.verasight.io/culture/americans-spend-more-of-their-daily-social-media-time-on-facebook-than-anywhere-else/

> Indexed question in Culture.

## Reading

Half of Americans (50%) say Facebook is the social media platform they spend the most time on each day, more than double the share of any other platform, according to a Verasight survey conducted Nov. 19-22, 2024.

Instagram is the top daily platform for another 22% of adults, and TikTok for 12%. Fewer spend most of their social media time on X (5%), Snapchat (2%) or LinkedIn (1%), while 8% say their main platform is something else entirely.

## Topline

What social media do you spend the most amount of time on (daily)?

Americans spend more of their daily social media time on Facebook than anywhere else.

- Facebook: 49.9%
- Instagram: 21.8%
- Tiktok: 11.9%
- Other: 8.4%
- X (Twitter): 5.4%
- Snapchat: 1.5%
- LinkedIn: 1.1%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2024-11-19 → 2024-11-22
- Base (unweighted): 1,000
- Margin of error: +/- 3.4%
- Module: B
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-apha-2024.tiiny.co#social-media-habits](https://verasight-apha-2024.tiiny.co#social-media-habits)

## Citation

Verasight APHA Omnibus Survey #2024-122, fielded November 19-22, 2024, N=1,000 United States adults, +/- 3.4%.

Canonical question URL: [https://verasight-apha-2024.tiiny.co#social-media-habits](https://verasight-apha-2024.tiiny.co#social-media-habits)