# Blue is Americans' favorite color

Canonical page: https://data.verasight.io/culture/blue-is-americans-favorite-color/

> Indexed question in Culture.

## Reading

In a Verasight survey of 1,000 U.S. adults conducted Aug. 1-6, 2025, four-in-ten (40%) call blue their favorite color.

No single rival color comes close: red draws 17% and green 15%, with yellow (6%) and white (2%) further back. One-in-five Americans (20%) say their favorite is some other color entirely.

## Topline

Which of the following, if any, is your favorite color?

Blue is Americans' favorite color.

- Blue: 40.0%
- Other (please specify): 19.5%
- Red: 17.0%
- Green: 14.9%
- Yellow: 6.2%
- White: 2.4%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-08-01 → 2025-08-06
- Base (unweighted): 1,000
- Margin of error: +/- 3.2%
- Module: A
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://verasight-quirks-2025.tiiny.co#favorite-color](https://verasight-quirks-2025.tiiny.co#favorite-color)

## Citation

Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.

Canonical question URL: [https://verasight-quirks-2025.tiiny.co#favorite-color](https://verasight-quirks-2025.tiiny.co#favorite-color)