Report · Culture

Celebrating the holidays is the winter activity Americans most look forward to

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No winter pastime rivals the holidays themselves: 61% of Americans count celebrating them among the activities they are most excited to do this year, according to a December 2025 Verasight survey.

Drinking hot chocolate (46%) and baking treats (41%) also draw big followings, while making crafts (20%), building a snowman (12%), skiing or snowboarding (9%) and ice-skating (8%) trail well behind. Another 14% are not excited about any of these activities.

Topline

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Selected responses

Celebrating the holidays is the winter activity Americans most look forward to.

Which of the following Winter activities are you most excited to do this year?

  • Celebrating holidays 61.3%
  • Drinking hot chocolate 45.9%
  • Baking treats 40.6%
  • Making crafts 19.8%
  • None of the above 14.2%
  • Building a snowman 12.4%
  • Skiing or snowboarding 9.3%
  • Ice-skating 7.8%

2025 · base n 1,000 · +/- 3.2%

tech_behavior

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-12-03 → 2025-12-08
Base (unweighted)
1,000
Margin of error
+/- 3.2%
Module
tech_behavior

Source

Citation

Verasight Human/LLM Comparison Survey #2025-172, fielded December 3-8, 2025, N=1,000 US adults age 18+, +/- 3.2%.

https://reports.verasight.io/r/verasight-human-v-synthetic

Verasight survey methodology

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This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
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Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

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