Close to half would support a company targeting Black consumers without Black leadership
Core finding
In a Verasight survey of 1,000 U.S. adults conducted May 11, 2026, close to half would still support a company marketing to Black consumers without Black leadership; 49% disagreed that they would withhold support.
Another 30% were neutral, while 23% agreed they would not support that company.
Topline scale
49% of Americans would still support a company marketing to Black consumers without Black leadership.
Please indicate the extent to which you agree or disagree with the following statement: I would not support a company that markets to Black consumers but is not led by Black leadership.
n = 1,000 · May 11, 2026 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 11, 2026 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | daily_life |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/spsp26
Please indicate the extent to which you agree or disagree with the following statement: I would not support a company that markets to Black consumers but is not led by Black leadership.
Cite this question
Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=1,000 US adults age 18+, +/- 3.3%.