# Close to half would support a company targeting Black consumers without Black leadership

Canonical page: https://data.verasight.io/culture/close-to-half-would-support-a-company-targeting-black-consumers-without-black-leadership/

> Indexed question in Culture.

## Reading

In a Verasight survey of 1,000 U.S. adults conducted May 11, 2026, close to half would still support a company marketing to Black consumers without Black leadership; 49% disagreed that they would withhold support.

Another 30% were neutral, while 23% agreed they would not support that company.

## Topline

Please indicate the extent to which you agree or disagree with the following statement: I would not support a company that markets to Black consumers but is not led by Black leadership.

49% of Americans would still support a company marketing to Black consumers without Black leadership.

Net findings combine adjacent response options from the same scale.

- Neutral: 29.8%
- Strongly disagree: 23.0%
- Somewhat disagree: 13.0%
- Slightly disagree: 11.6%
- Slightly agree: 7.8%
- Strongly agree: 7.5%
- Somewhat agree: 7.4%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2026-05-11 → 2026-05-11
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: daily_life
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/spsp26#q-2.9](https://reports.verasight.io/r/spsp26#q-2.9)

## Citation

Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://reports.verasight.io/r/spsp26#q-2.9](https://reports.verasight.io/r/spsp26#q-2.9)