Report · Culture

Day-to-day updates are what Americans post most on social media

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About a third of Americans (33%) say random events, from daily-life updates to memes and spontaneous thoughts, are what they have posted most on social media over the past two years, according to a Verasight survey conducted Feb. 28-March 6, 2025.

Moments of fun such as vacations and parties come next at 27%, while 11% say their most frequent posts mark achievements like marriages or graduations, and for 8% it is something else entirely. About one-in-five (21%) do not post on social media at all.

Topline

single choice

Topline distribution

Day-to-day updates are what Americans post most on social media.

Over the past two years, which type of contents have you most frequently posted on social media?

  • Random events (e.g. daily life updates, memes, spontaneous thoughts) 32.8%
  • Moments when I was having fun (e.g. vacation, parties, social gatherings) 27.2%
  • I don't post on social media 20.7%
  • Moments when I achieved something (e.g. marriage, awards, graduation, start a new degree or other academic/professional 11.5%
  • Others 7.8%

2025 · base n 1,000 · +/- 3.5%

Verasight SPSP Omnibus Survey #2025-010

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-02-28 → 2025-03-06
Base (unweighted)
1,000
Margin of error
+/- 3.5%
Module
personality

Source

Citation

Verasight SPSP Omnibus Survey #2025-010, fielded February 28-March 6, 2025, N=1,000 United States adults, +/- 3.5%.

https://verasight-spsp-2025.tiiny.co#social-media-posting-habits-variable-personality_14

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.