Day-to-day updates are what Americans post most on social media

Feb 28 – Mar 6, 2025 · n = 1,000 · MoE ±3.5%Source report ↗

Core finding

About a third of Americans (33%) say random events, from daily-life updates to memes and spontaneous thoughts, are what they have posted most on social media over the past two years, according to a Verasight survey conducted Feb. 28-March 6, 2025.

Moments of fun such as vacations and parties come next at 27%, while 11% say their most frequent posts mark achievements like marriages or graduations, and for 8% it is something else entirely. About one-in-five (21%) do not post on social media at all.

Topline distribution

Day-to-day updates are what Americans post most on social media.

Over the past two years, which type of contents have you most frequently posted on social media?

Random events (e.g. daily life updates, memes, spontaneous thoughts)
32.8%
Moments when I was having fun (e.g. vacation, parties, social gatherings)
27.2%
I don't post on social media
20.7%
Moments when I achieved something (e.g. marriage, awards, graduation, start a new degree or other academic/professional
11.5%
Others
7.8%

n = 1,000 · Feb 28 – Mar 6, 2025 · MoE ±3.5%

ModeVerasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
PopulationUnited States adults
Field datesFeb 28 – Mar 6, 2025
Base (unweighted)1,000
Margin of error±3.5%
Modulepersonality
SponsorVerasight
Weight variableweight
Weighting targetsage, race/ethnicity, sex, income, education, region, metropolitan status

Sources

  1. 01

    Over the past two years, which type of contents have you most frequently posted on social media?

    verasight-spsp-2025.tiiny.co

Cite this question

Verasight SPSP Omnibus Survey #2025-010, fielded February 28-March 6, 2025, N=1,000 United States adults, +/- 3.5%.