Report · Culture

Dining out is the first thing to go when money feels tight

Reading

Restaurant meals are the first line Americans cross off a tight budget: 43% say dining out is the category they cut first when money runs short, a December 2025 Verasight survey finds.

Travel comes next, the first cut for about a quarter of Americans (24%), followed by outings with friends (12%). Clothing (7%), outings with family (6%), personal care (4%) and home goods (4%) are the first to go for far smaller shares.

Topline

single choice

Topline distribution

Dining out is the first thing to go when money feels tight.

When money feels tight, which category do you cut first?

  • Dining out 43.0%
  • Travel 24.4%
  • Out of home experiences with friends 11.9%
  • Clothing 7.0%
  • Out of home experiences with family 6.3%
  • Personal care/beauty 3.7%
  • Home goods 3.7%

2025 · base n 1,000 · +/- 3.2%

tech_behavior

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2025-12-03 → 2025-12-08
Base (unweighted)
1,000
Margin of error
+/- 3.2%
Module
tech_behavior

Source

Citation

Verasight Human/LLM Comparison Survey #2025-172, fielded December 3-8, 2025, N=1,000 US adults age 18+, +/- 3.2%.

https://reports.verasight.io/r/verasight-human-v-synthetic

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.