Report · Culture

Four-in-ten Americans say racial and ethnic diversity makes the U.S. a better place

Reading

In a Verasight survey of 3,000 U.S. adults conducted Jan. 18 to 24, 2024, 41% of Americans said the increasing number of people of many different races, nationalities, and ethnic groups in the U.S. makes the country a better place to live. Including 22% who said a little better and 18% who said a lot better.

About a quarter said it makes the U.S. a worse place to live (24%), with 14% who said a little worse and 10% who said a lot worse. Another 36% said it makes no difference.

Topline

response scale

Topline scale

41% of Americans say racial and ethnic diversity makes the U.S. a better place to live.

Does the increasing number of people of many different races, nationalities, and ethnic groups in the United States make the country a better place to live in, a worse place to live in, or does it make no difference?

  • No difference 35.7%
  • A little better 22.3%
  • A lot better 18.3%
  • A little worse 13.6%
  • A lot worse 10.2%

2024 · base n 3,000 · +/- 3.5%

Verasight Interdisciplinary Omnibus Survey #2024-006

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2024-01-18 → 2024-01-24
Base (unweighted)
3,000
Margin of error
+/- 3.5%
Module
Verasight Interdisciplinary Omnibus Survey #2024-006

Source

  • 01
    Four-in-ten Americans say racial and ethnic diversity makes the U.S. a better placereports.verasight.io/reports/verasight-interdisciplinary-omnibus-survey-2024-006

Citation

Verasight Interdisciplinary Omnibus Survey #2024-006, fielded January 18-24, 2024, N=3,000 United States adults, +/- 3.5%.

https://reports.verasight.io/reports/verasight-interdisciplinary-omnibus-survey-2024-006#does-the-increasing-number-of-people-of-many-different-races-nationalities-and-ethnic-groups-in-the-united-states-make-the-country-a-better-place-to-live-in-a-worse-place-to-live-in-or-does-it-make-no-difference

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. Each wave's specific field dates, sample sizes, and module breakdown are listed in that wave's report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
Every wave is published as a standalone report at verasight.io/reports with full instrument and methodology.
Transparency
AAPOR transparency standards.

Wave-specific methodology, full weighting variable lists, and verbatim instrument text live in each report at verasight.io/reports.