Report · Culture

Half are unlikely to donate to businesses backing protesters

Reading

Some local businesses have suspended normal operations to support protesters and now rely on donations to stay open. Half of Americans (50%) say they would be unlikely to give to them, including 41% who feel very unlikely.

Another 27% are neither likely nor unlikely, while 23% say they would be likely to donate, according to a March 2026 Verasight survey.

Topline

response scale

Topline scale

Half are unlikely to donate to businesses backing protesters.

Some local businesses have gone further, temporarily suspending normal operations to devote their time and resources to supporting these protesters. As a result, they are currently relying on donations to stay open. How likely would you be to donate to these businesses?

  • Very unlikely 41.2%
  • Neither likely nor unlikely 27.0%
  • Somewhat likely 15.4%
  • Somewhat unlikely 8.8%
  • Very likely 7.6%

2026 · base n 1,000 · +/- 3.6%

Module 4: Identity, Politics, & Social Trust

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Methodology

Full methodology
Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
Field dates
2026-03-06 → 2026-03-16
Base (unweighted)
1,000
Margin of error
+/- 3.6%
Module
Module 4: Identity, Politics, & Social Trust

Source

Citation

Verasight Client Omnibus Survey #2026-044, fielded March 6-16, 2026, N=1,000 US adults age 18+, +/- 3.6%.

https://reports.verasight.io/r/omnibus-2026-044#q-4-28

Verasight survey methodology

How Verasight conducts surveys.

This page describes the Verasight general survey contract, separate from how the Data Library packages it. When a wave report is published, its field dates, sample sizes, and module breakdown are listed in that report.

Mode
Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting.
Population
US adults age 18+.
Sample design
Surveys are run as omnibus or single-topic waves. Omnibus waves are split into modules with their own respondent set, typically around one thousand respondents per module.
Field window
Each wave specifies its own field dates. Most omnibus waves field across roughly two weeks.
Weighting
Per-module weighting to CPS targets including age, race and ethnicity, sex, income, education, region, and metropolitan status.
Partisanship benchmark
Pew Research Center's NPORS benchmarking surveys, three-year running average.
Vote benchmark
2024 presidential vote population benchmarks.
Margin of error
Typically about plus or minus 3.4 to 3.6 percent per module at standard module sizes. Question-level MoE is recomputed when a base shrinks materially below the module baseline.
Reporting
The canonical report hub is reports.verasight.io. Verified legacy reports remain on their original hosts, and unpublished reports are marked pending.
Transparency
Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.

The canonical report hub is reports.verasight.io; older reports may remain on verified legacy hosts.