# Half are unlikely to donate to businesses backing protesters

Canonical page: https://data.verasight.io/culture/half-are-unlikely-to-donate-to-businesses-backing-protesters/

> Indexed question in Culture.

## Reading

Some local businesses have suspended normal operations to support protesters and now rely on donations to stay open. Half of Americans (50%) say they would be unlikely to give to them, including 41% who feel very unlikely.

Another 27% are neither likely nor unlikely, while 23% say they would be likely to donate, according to a March 2026 Verasight survey.

## Topline

Some local businesses have gone further, temporarily suspending normal operations to devote their time and resources to supporting these protesters. As a result, they are currently relying on donations to stay open. How likely would you be to donate to these businesses?

Half are unlikely to donate to businesses backing protesters.

Net findings combine adjacent response options from the same scale.

- Very unlikely: 41.2%
- Neither likely nor unlikely: 27.0%
- Somewhat likely: 15.4%
- Somewhat unlikely: 8.8%
- Very likely: 7.6%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2026-03-06 → 2026-03-16
- Base (unweighted): 1,000
- Margin of error: +/- 3.6%
- Module: Module 4: Identity, Politics, & Social Trust
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/omnibus-2026-044#q-4-28](https://reports.verasight.io/r/omnibus-2026-044#q-4-28)

## Citation

Verasight Client Omnibus Survey #2026-044, fielded March 6-16, 2026, N=1,000 US adults age 18+, +/- 3.6%.

Canonical question URL: [https://reports.verasight.io/r/omnibus-2026-044#q-4-28](https://reports.verasight.io/r/omnibus-2026-044#q-4-28)