# Half expect Black ownership behind products marketed to Black consumers

Canonical page: https://data.verasight.io/culture/half-expect-black-ownership-behind-products-marketed-to-black-consumers/

> Indexed question in Culture.

## Reading

Nearly half of Americans (49%) agree that if a product is heavily marketed to Black consumers, they expect the company's ownership to be Black, including 16% who strongly agree.

Roughly a quarter (27%) disagree, including 11% who strongly disagree, while 24% are neutral, according to a May 2026 Verasight survey.

## Topline

Please indicate the extent to which you agree or disagree with the following statement: If a product is heavily marketed to Black consumers, I expect the company's ownership to be Black.

Half expect Black ownership behind products marketed to Black consumers.

Net findings combine adjacent response options from the same scale.

- Neutral: 23.8%
- Somewhat agree: 18.5%
- Strongly agree: 15.6%
- Slightly agree: 15.0%
- Strongly disagree: 11.2%
- Slightly disagree: 8.5%
- Somewhat disagree: 7.3%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: US adults age 18+
- Field dates: 2026-05-11 → 2026-05-11
- Base (unweighted): 1,000
- Margin of error: +/- 3.3%
- Module: daily_life
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/spsp26#q-2.6](https://reports.verasight.io/r/spsp26#q-2.6)

## Citation

Verasight SPSP Omnibus Survey #2026-045, fielded May 11-11, 2026, N=1,000 US adults age 18+, +/- 3.3%.

Canonical question URL: [https://reports.verasight.io/r/spsp26#q-2.6](https://reports.verasight.io/r/spsp26#q-2.6)