Seven-in-ten Americans consider vaping to be smoking
Core finding
In a Verasight survey of 1,000 U.S. adults conducted Aug. 13 to 18, 2025, 71% of Americans said they consider vaping an e-cigarette to be smoking.
About three-in-ten said they do not (29%).
Topline distribution
71% of Americans say they consider vaping an e-cigarette to be smoking.
Do you consider vaping an e-cigarette to be smoking?
n = 1,000 · Aug 13–18, 2025 · MoE ±3.1%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Aug 13–18, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.1% |
| Module | Verasight JSM Omnibus Survey |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/jsm-2025
Do you consider vaping an e-cigarette to be smoking?
Cite this question
Verasight JSM Omnibus Survey, fielded August 13-18, 2025, N=1,000 United States adults, +/- 3.1%.