# Seven-in-ten Americans consider vaping to be smoking

Canonical page: https://data.verasight.io/culture/is-vaping-smoking-seven-in-ten-americans-say-yes/

> Indexed question in Culture.

## Reading

In a Verasight survey of 1,000 U.S. adults conducted Aug. 13 to 18, 2025, 71% of Americans said they consider vaping an e-cigarette to be smoking.

About three-in-ten said they do not (29%).

## Topline

Do you consider vaping an e-cigarette to be smoking?

71% of Americans say they consider vaping an e-cigarette to be smoking.

- Yes: 70.7%
- No: 29.3%

## Methodology

- Mode: Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
- Population: United States adults
- Field dates: 2025-08-13 → 2025-08-18
- Base (unweighted): 1,000
- Margin of error: +/- 3.1%
- Module: Verasight JSM Omnibus Survey
- Sponsor: Verasight
- Weight variable: weight
- Weighting targets: age, race/ethnicity, sex, income, education, region, metropolitan status

## Source

- Canonical question URL: [https://reports.verasight.io/r/jsm-2025#opinion-on-vaping](https://reports.verasight.io/r/jsm-2025#opinion-on-vaping)

## Citation

Verasight JSM Omnibus Survey, fielded August 13-18, 2025, N=1,000 United States adults, +/- 3.1%.

Canonical question URL: [https://reports.verasight.io/r/jsm-2025#opinion-on-vaping](https://reports.verasight.io/r/jsm-2025#opinion-on-vaping)